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The full Marketing Advantage USA process, from the free audit to month twelve and beyond, published so you know exactly what to expect before you sign anything.
A thirty minute video call where we review your current ad accounts, website, tracking setup, search visibility and top competitors. We look for the leaks first: wasted spend, missing conversion tracking, pages that lose visitors, and searches your competitors are winning that you are not even showing up for.
You leave with a written summary and three specific changes we would make first. It is yours to keep, and plenty of businesses implement it themselves.
If you want to work together, we build a written growth plan. It sets out which channels to use and in what order, recommended ad spend and management budget, a target cost per lead or return on ad spend, and a ninety day roadmap of exactly what launches when.
The target is agreed together and based on your real margins. It becomes the number every weekly report is measured against.
Before a dollar of ad spend goes out, we install and verify tracking on every action that matters: phone calls, form submissions, bookings, purchases and, where possible, sales closed in your CRM. Ad accounts and analytics are created or transferred into your business name.
This step is not optional. It is the reason our results can be trusted, and in most audits it immediately reveals leads the business did not know it was getting.
Campaigns go live, starting with the highest intent channel identified in the plan. Landing pages are built or improved, ad creative is produced, and SEO and content work begins in parallel. Most clients see their first campaigns running within seven business days of signing.
The first two weeks are a learning phase. We tell you that up front so nobody panics when day three looks different from day thirty.
Every week your channel specialists review search terms, audiences, bids, creative and landing page performance. Budget moves toward what converts and away from what does not. New ad variations are tested continuously.
Every Monday you receive a one page report: leads, cost per lead, revenue where tracked, what we changed last week and what we are testing next.
Once a month your account strategist walks you through performance against target, explains what drove the results, and recommends where to go next. That might be scaling a winning channel, adding email automation, starting a content program, or pausing something that is not earning its budget.
You make the call. We bring the data and a clear recommendation.
After the first ninety days, the channels that work get more budget and the program expands into supporting channels. Paid search leads to SEO. Paid social leads to email. A single location leads to multi location. Every expansion is planned, targeted and measured the same way as the first launch.
Agreements move to month to month at this point. You stay because the numbers justify it.
Your first 90 days
A typical onboarding timeline for a business starting with paid search and local SEO. Every growth plan includes one of these, tailored to your channels.
| When | What we do | What you see |
|---|---|---|
| Week 1 | Tracking installed and verified, accounts set up in your name, campaigns built | Tracking confirmation and campaign preview for approval |
| Week 2 | Campaigns launch, landing page live, Google Business Profile optimized | First leads arriving, first weekly report |
| Weeks 3 to 4 | Search term cleanup, bid adjustments, first ad copy tests | Cost per lead beginning to stabilize |
| Month 2 | Budget shifted to top performers, landing page A/B test, citation cleanup | First monthly strategy review against target |
| Month 3 | Scale winning campaigns, launch content plan, review email opportunity | 90 day results review and expansion recommendations |
Working together
Marketing can fill the pipeline. What happens next still depends on your business. These three things matter most.
A lead called back within five minutes is many times more likely to convert than one called back the next day. We can help set up routing and alerts, but someone has to pick up.
Tell us which leads became customers. Even a simple monthly spreadsheet lets us optimize for revenue instead of form fills, which is where the biggest gains come from.
Paid campaigns need a learning period and SEO needs time to compound. Judge us hard at day ninety. Judging a campaign at day nine usually kills something that was about to work.
Process questions
Yes. No credit card, no obligation, and the written summary is yours to keep. We offer it because it is the fastest way for both of us to find out whether we are a good fit.
Setting up tracking, launching campaigns and getting through the platform learning phases takes real work up front. Ninety days is also the minimum time needed to judge results fairly. After that, agreements run month to month.
You get a written report every Monday and a strategy call every month. Your account strategist is also reachable by email and phone between calls, and replies within one business day.
We tell you first, before you have to ask. The report will show what is underperforming, why we think it is happening and what we are changing. If a channel genuinely does not work for your business, we will recommend cutting it rather than keep charging you for it.
Give thirty days notice after the onboarding period. Because every account, property and asset was set up in your name from day one, there is nothing to hand back. We will also provide a written handover summary of what is running and why.
Book the free growth audit and see where your marketing is leaking before you commit to anything.